There are many ways to connect with people, but connecting directly with the type of person you need to so you attract the right one for your business is not easy without a plan of action to find them. It’s all part of the way a business is run. Whether you’re in a “bricks and mortar” style business, a home business or any other kind of business, leads and customers are your life blood, so you need to find the people interested in your product or service.
With the possibilities growing because of social media and the accessibility to millions more prospects if you use the internet, your opportunities are endless. The principles for finding people are just the same though.
The Five Ways Of Connecting With Your Target Market
- Attend organization meetings or networking events.
Where do people in your niche hang out? Research this, and find a way to attend a meeting or go to a networking event or two to mix, mingle and get to know people. What better way to meet and get to know these individuals and what they need while learning more about the market?
If you work this system online, you can go to social media and find groups that are targeted to your niche and share some value there. You can meet and connect with many great prospects this way. Build relationships first so you can find out what the person needs so you can help them. Don’t make the mistake that many make of pitching your business or opportunity before you know what is wanted.
- Offer to speak at a meeting or conference.
Do you have something of great value to the people in a specific group? Get to know them and those in charge of the group and offer to share your expertise. Do a presentation or short talk on a helpful topic. Having attended the group and taken some notes, you should know the helpful tips or other material that will hold their attention. You can entice them to learn more about you and what you do? A brief summary of your skills and knowledge can be enough. Chances are someone will talk to you after the presentation.
- Advertise in publications your target market reads.
Search online to research what suitable magazines or ezines etc. are out there. It’s possible you could even get your advertisement to be published in both hard copy and online too. Advertising can be costly, so be careful to do your research well!
- Present a free webinar or online event.
If you’re not comfortable standing in front of people personally, but feel you have something of value to teach those you’re trying to influence, offering a no-cost webinar. You can try lots of these out for free. There is also Google Hangouts, which is free and offers you an opportunity to connect with several people for a “mini conference”. For more attendees you can search online for programs that offer you a free trial before you commit to buying into their system.
A great advantage to this method is that you can teach from the comfort of your own home. It’s also a great way to grow your email list. If you find this to be successful, you can offer more advanced training for a small fee, which will bring in a little extra income for you.
- Start a niche blog.
If you can start a blog, you give yourself the opportunity to reach your target market and also brand yourself in the process. Writing daily or weekly posts related to your niche will help you to build your own influence even more. Research is the key to a successful blog post, so take some time researching the topics that you can write about. Try to make your material interesting and fun. If you’re excited to write for your market, make it show. If you’re excited about something, others will be too.
Don’t forget to research your keywords. These are an important part of getting search engines to index and rank the content in your blog. Learn the basics of SEO (search engine optimization) so you can at least start to make an impact. Share your content with your social media connections and even in those groups you’re a member of if it’s allowed.
I hope you have found these 5 tips useful. These are great ways to connect with your target market and should be used as part of your strategy to grow your business. Here’s to your success.