The Shiny Object Syndrome in the Home Business Industry
If you’ve spent any amount of time online looking for legitimate ways to work from home and make money online, you’ve probably been exposed to hundreds of different business models. Some of these business models are legit and others are not.
Due to social media, the search engines and online advertising, a new issue has developed. I like to call it the “Shiny Object Syndrome.” This syndrome has left some people depressed, others in financial ruins, and it’s even chased others away from our industry altogether.
What is the Shiny Object Syndrome?
It is the promise that there is an easier, faster and cheaper way to make money online. It is a promise of done for you marketing. Just sit back, do nothing and collect a paycheck. It is the promise of “push button” profits. It is the promise of easy money.
I’ve found that no legitimate online or offline business is fast, free or easy. Businesses cost money and take time to launch, grow and stabilize. Sadly, most people don’t want to hear this.
Many people looking to make money online are in a tough financial situation and they are looking for that magic pill to solve their money problems today.
These ads promising “instant riches” do well because they appeal to people’s greed. Many people want something for nothing. What these folks don’t realize is that these “easy riches” do not exist.
My Advice to You
# 1 Find a Need in the Market Place
All successful businesses offer products and services that people want or need. There must be a legitimate demand in the marketplace for what you are promoting, whether it is a product or service. The demand can already be in place, or you can create a new demand by developing a new product or service that is unique.
# 2 Offer a Solution
Entrepreneurs provide solutions to their client’s problems. We are solution providers. Our job is to identify a need and then offer a simple solution. The solution must provide value and solve your client’s problem. If you can do that, you will make sales.
# 3 Put in the Time and Work
All businesses cost money to start, nurture and grow. More importantly, all businesses take time to grow. It takes time to learn the skills, learn from your mistakes, and figure out how to do everything you need to be doing. Once you start a new business, make a minimum two-year commitment and do nothing else during that time. Focus is key.
# 4 Avoid Shiny Objects
Put on your blinders. Avoid Shiny Objects at all costs. Focus on what you are doing. If you go down the path of chasing shiny objects, you will lose momentum, lose credibility and keep starting and stopping.
10 Legitimate Business Models
Some legitimate online business models, if done right, include:
Selling Items on eBay or Craigslist
Work as a Freelancer
Social Media Manager
Sell Your Own Product or Service
Of course, not all of these business models will be a good fit for everyone. You have to pick something that aligns with your strengths, personality, skills, budget and available time.
The Bottom Line
The bottom line is that the Shiny Object Syndrome is alive and well, all over the internet. Your job is to find a legitimate way to make money online, get started, make a minimum two-year commitment and never look back. Do that and there is a good chance you will be successful.