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Six Free and Easy Digital Marketing Tips by NYC Small Business Services

In collaboration with NYCSBS (New York City Small Business Services) we break down six free, easy and very effective things you can do today to transform your business.

About NYCSBS:

The NYC Department of Small Business Services (SBS) helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs.

About Tell Me Your Goal:

Tell Me Your Goal, is an Digital Marketing Agency based in Brooklyn, New York. We specialize in Search Engine Optimization (SEO). We offer a full range of SEO services for small and large businesses. Whether you’re a plumber, lawyer, or an eCommerce business, we can help you get more visits to your website and increase your sales. Tell Me Your Goal.

Transcript:

So let’s start off with one of the most important things you can do, which is making sure your website is mobile optimized. I don’t think I have to tell this to a lot of people out there, you guys already know this. but as of 2015 more people use mobile devices to access websites and the internet than desktop computers. And this happened exactly around April 21st 2015, that is when the tipping point occurred. And, as of that point in time, Google is placing more importance on websites that are mobile optimized And if your website is not mobile optimized, meaning that it cannot be accessed by a mobile phone or a tablet, or anything in between, Google will not rank you on the first page of Google, so this is really important to make sure that your website is mobile optimized. One of the ways you can do that is by using a website builder. Something like WordPress, Wix, or Squarespace are great options to make sure your business is mobile optimized. Typically website builders like those three do that automatically so that you don’t have to like code a different way for your website. They build it right into your website. I really recommend Wix because it is something that is inexpensive, its easy to use, and in fact, right here in New York City, they have free personal one-on-one sessions while you can get support while you build your website.

The second most important thing you can do is to make sure that your website is optimized for search engines So, this is whats referred to as SEO or search engine optimization And once you build your website, you have got to go back in there and make sure you are including your keywords in your Title Tags, in your Description Tags and your H1 Tags, making sure that your page loads quickly. The one thing that I recommend doing once you build your website is run it through a website auditor like websitescore.org once you have done that, that will output a report that tells you everything you can do to optimize your website. So websitescore.org is a great place to start, it is free it takes like 15 seconds, and it gives you a checklist of things you can do to improve your website. The third most important thing you can do is to get on Google Maps. Google maps is the most important mapping system out there, pretty much everyone uses it. And if your not listed on Google Maps you are missing out on a lot of traffic and phone calls and potentially foot traffic to your business here in New York City. So, a little known fact about Google Maps is that it is free to get on. So all you have to do is go to Google.com/business and follow the steps. You do have to have a physical address so if you have got like a home studio, retail store or a restaurant, you are definitely eligible for Google Business Maps but you cannot use a P.O. box for example. You can’t get away with that because they actually do send you a verification postcard in the mail that you have got to legitimize your business. But if you do have a physical space where you run your business, then definitely apply for getting on Google Maps because it is one of the most effective ways to increase discoverability for your business…..

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