One of the most popular questions asked by online marketers is how to drive more traffic to their offers and websites. The answer to the question is an easy one: Have your offers and website seen by as many internet surfers as possible!
When people find your website, there will be a constant traffic flow to your website. Getting that traffic your website is not such an easy task. Strategies and techniques need to be put in place to meet this essential part of any online marketers’ business.
In this internet age, with all the affiliate programs and social media platforms to promote your wares, you don’t need a website to have a successful online business. You do, however need that traffic flow to your offers. If you have a website, which I highly recommend you do have, you can put your offers in that one place and build the authority needed to get seen more and drive a lot more of that valuable traffic to it.
The 4 Techniques To Drive More Traffic To Your Website Are:
- Search Engine Optimization (SEO)
A successful search engine optimization campaign can greatly increase the number of visitors coming to your website. This is because over 60% of people looking for products and services use search engines to find them. If your website is ranked high in the search results for the keywords you’re targeting, you can potentially get tons of free internet traffic.
Your website needs to be set up a certain way to let the search engines know what your niche market is. There is a list of key things needed to be done in a successful SEO campaign. You can find out more about the 7 ways to a powerful SEO campaign in an article I wrote on this subject for the Power Affiliate Club.
There is much to learn in SEO, especially for your own website. You can find many courses available and free resources to learn what you can. I believe that starting local is not only easier, but a great way to build authority in your website. I have a course based on Local SEO that you can check out here.
- Article Writing & Publishing
Articles are a great tool for online marketing. Article marketing is still relevant, but has changed somewhat over time. There are still come great authority sites to place articles, so it’s worthwhile looking into anyway. You can find out more as you get used to writing and getting your articles accepted. Article marketing helps SEO by generating back links to your website. These links are usually more powerful because you can make them “contextual”, which linking a relevant keyword or phrase directly to your web page or offer by means of what we call a “hyperlink”.
By writing articles on the topic related to your website or offers, you can submit them to article directories that have good authority, such as Ezine Articles or Go Articles, for other website owners or newsletter publishers to use. Publishers are able use your articles in their ezines or websites, providing they retain your bio information that contains links to your website. This means that the publishers will contribute a link from their websites to yours and give you some free advertising on the way. These back links are counted in SEO because the content is treated as a citation by the search engines rather than duplicate content, which can lead to a penalty.
When people read your articles, they may want to know more about you or your products or services, they can click the links to visit your website. This therefore creates more targeted traffic.
- Pay Per Click Advertising (PPC)
PPC is advertising provided by search engines Google, Yahoo, Bing and also social media platforms such as Facebook, Twitter and Linked in. PPC is where you pay the opportunity to advertise to your target market and reach a lot of people who are interested in your products or service.
PPC is a quick way to have your ad on the first page of the search engines. You need to be aware that you have to pay for every click to your web site. With this in mind, make a budget and stick to it and make sure to monitor your account. All of the clicks can add up to be very expensive if you’re not careful.
- Affiliate Marketing
Having an affiliate program is another free way to drive traffic to your web site. Having affiliates for your offers (affiliates are sales people who make money when they promote and sell your products from commissions you pay them) helps drive traffic to your web site and product pages. You can manage your own affiliates, but if you don’t want to do that, you could subscribe to an affiliate network. If you’re selling digital products that are delivered by download or access to a website, you can sign up to Clickbank or JV Zoo. These platforms will show your products to thousands of affiliates who are looking for products to sell online. You can use other platforms such as Commission Junction if you have other products to sell.
Affiliate marketing is a great way to get more traffic. With a good affiliate marketing system you’ll make money and have the opportunity to add to your email list on the way. The cost to you is the commission, but selling more products can make up for that a lot. Also, providing great products will increase your standing and authority in your niche.
Any internet business will be in trouble without a traffic stream to their offers. If you’re ready to get started, or already have your own online business, it’s time to work on a marketing plan to flood it with traffic. These 4 marketing techniques are time tested and proven methods to drive more traffic to any website or offer.